Latin Grammy Award Winning, Multi-Platinum urban superstar Nicky Jam & J Balvin shot straight to the top of all the global charts around the world, with the release of their newly released single “X“. A combination of Afro Caribbean rhythms with dancehall reggae. This track takes the world of the dancehall to a whole new level.
X was written by Nicky Jam & Balvin with the help of producer Afro Brother & Jeon, featuring the stamp of approval, from Sage WhiteBlack & Alejandro Pantino. The Combination of flare is a dream team by the entertainment company La Industria INC, Organizized by Medellin, Colombia to create a track the will mesmerize the fans & music goers of the world.
Peaking at #3 on Spotify’s Global Top 50 Chart, “X” has been placed on over 1,000 global playlists, landing at #1 in over 16 countries. On Apple Music “X” is positioned at #1 in 21 countries, peaking at #2 on the Global Singles Chart and peaks: #1 in 28 markets – Top 5 in 47 markets – Top 10 in 52 markets. While also being #1 on Shazam’s Worldwide Top 200 chart, on top of ranking: #1 in 13 markets – Top 5 in 21 markets – Top 10 in 25 markets.
The “X” music video has quickly garnered over 570 million views in less than eight weeks and remains #1 on YouTube’s Global Chart. Sparking a viral dance sensation, the #XChallenge even caught the attention of Will Smith, who replicated the signature dance via his Instagram account.
Nicky Jam will be performing “X” at this year’s Billboard Latin Music Awards alongside J Balvin and will kick off his European tour in May.
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Written By Malaja Dior